BofAML is focused on making financial lives better for its customers through the power of every connection. So when social entrepreneur Ido Leffler sought the advice of his Merrill Lynch Private Banking advisor about finding a bank that understood his unique business model, his advisor put him in touch with a business banker that could leverage the bank’s full capabilities – a great illustration of our commitment to deliver one company to our clients and communities.
Leffler was in need of a bank that could help his newest social enterprise, Yoobi, a buy one give one company that creates colorful, vibrant supplies for school, home or office that give back. For every Yoobi item purchased, Yoobi donates an item to a classroom in need right here in the U.S.
Recognizing Leffler’s vision and the opportunity to apply the bank’s customer-focused strategy to develop a simplified banking approach to meet Ido’s unique needs, BofAML created a business solution leveraging all the resources the bank has to offer to help Yoobi prosper and advance its mission. In just over 2 years, Yoobi has donated school supplies to impact the lives of over 2 million kids, and they’re just getting started.